@article{Firmenich:2019:UIT:3332815.3332903,
doi = {10.1007/s11219-018-9413-y},
url = {https://doi.org/10.1007/s11219-018-9413-y},
issn = {0963-9314},
note = {},
year = {2019},
acmid = {3332903},
month = {mar},
pages = {203--240},
title = {Usability Improvement Through A/B Testing and Refactoring},
author = {Sergio Firmenich and Alejandra Garrido and Julián Grigera and José MatÃas Rivero and Gustavo Rossi},
number = {1},
volume = {27},
address = {Norwell, MA, USA},
journal = {Software Quality Journal},
keywords = {A/B testing, Agile methods, External quality, Usability evaluation, Web refactoring},
numpages = {38},
publisher = {Kluwer Academic Publishers},
issue_date = {},
}Read or download the open-access publication manuscript directly.